Campaign conceptualisation and branding implementation for Jumbo Seafood Restaurant's 20th Anniversary over six months. The combination of the impressionable phrase, "Eat lots of crabs" strengthened by the unforgetable image of stacked crabs, brought Jumbo's marketing communications to a whole new level. Copywriting, design, campaign management, and photography (including sparklers) by Levitate Studios. Right: Advertisment in Straits Times.